Program Measurement and Monitoring
As part of Aboriginal Link’s value proposition, we include a ‘LITE’ version of the patented responseTRAC™ Response Tracking System. This system allows us to track all campaign responses in ‘real-time’, providing our clients with the unique ability to make course corrections anytime throughout the campaign. This tool assists our partners in determining where people are responding from and their preferred method of response.
Over the last 10 years, using responseTRAC™ to monitor campaign response, we have learned that including a strong ‘Call To Action’, ‘Timed delivery’, and both ‘Strategic’ and ‘Tactical’ style campaigns will significantly improve the success of your advertising. This knowledge combined with our Direct communications technology allows us to time your distributions to provide maximum results, and is available 7 days per week, 365 days a year.
What does this mean to our clients?
responseTRAC.ca™ has changed the way many of Canada’s largest corporations, advertising agencies, and government departments administer their marketing programs. Their ability to monitor and evaluate the status of any initiative in real-time, creates the opportunity to make mid-stream campaign adjustments, thereby increasing overall effectiveness and efficiencies.
Post campaign reports ensure transparency and accountability for marketing expenditures. These tools provide marketing and communications employees the ability to understand the success of any marketing program and to make better decisions for future campaigns.
Please take the time to review what our customers have to say.
Current Clients can access their Dashboards by following this link.