Clients
Check what we have done for others … we can deliver results for you.
Satisfied customers have built our business and we are proud of our track record. Our clients often write to let us know the results of the work we have done. Read through a few of the comments we have received.
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On behalf of RBC, I would like to thank Aboriginal Link for its continued support of our Aboriginal Student Awards Program (ASAP) over the last few years. Aboriginal Link has shown exemplary commitment to results, a consultative approach and deep understanding of our organizational needs. These attributes were tested when RBC decided to implement a new on-line application and tracking solution for our 2009 ASAP program. Because of Aboriginal Link’s excellent track record with RBC, we were confident in Aboriginal Link’s ability to manage all aspects of the mail, fax and online campaigns including collection and reporting responses with the help of ResponseTrac. With Aboriginal Link’s support and guidance campaign, we doubled the number of responses and received a significantly higher number of completed applications as compared with our 2008 campaign. I would like to especially recognize Aboriginal Link’s responsiveness in ensuring the new online application web site and its own security protocols adhered to RBC’s strict security standards and to also recognize them for the time they took to process over 400 applications on RBC behalf.
Having Aboriginal Link as our trusted partner led to a more effective 2009 ASAP campaign and better results in terms of the number of responses received. We look forward to a lasting partnership with Aboriginal Link in the years to come.
With thanks,
Blair Crichlow
Manager, Diversity Recruitment
RBC Recruitment and Learning
I would like to take this opportunity to commend and thank you and your company for the terrific service that you have provided to the National Aboriginal Recruitment Team at the Correctional Service of Canada (CSC). As a result of a quarterly faxing campaign, we are reaching areas of the country that would otherwise prove very costly and time consuming. Additionally, we are reaching interested candidates of all ages and education levels. We are able to provide information about our organization in terms of what we do, what we offer and what we give back. This messaging opportunity has created much more dialogue with Aboriginal community members. It is anticipated that this increased interest in the business and mandate of CSC will generate more Aboriginal applicants seeking employment opportunities with our organization.
From a recruitment perspective, reaching out to 2,800 Aboriginal community contacts across the country is invaluable. I believe that our initial attempts at strategic outreach are proving very successful.
The customer service approach and personal touch is very refreshing and meaningful. I appreciate the telephone calls, the e-mails and information provided by Aboriginal Link, as it provides me with valuable information to relay to my superiors on how things are progressing on a regular basis, without a great deal of time spent investigating and creating reports.
Meegwetch!
Sincerely,
Rayette Giles
Manager of Aboriginal Recruitment
Correctional Service Canada
It is with pleasure that the Aboriginal Financial Officer’s Association of Canada (AFOA Canada) is pleased to provide a letter of recommendation on behalf of Aboriginal Link.
AFOA Canada has been utilizing the services of Aboriginal Link for the past five (5) years. With each job order, Aboriginal Link has always acted in a very professional manner. They are courteous, very efficient and have demonstrated a high quality of professional business standards to us at all times.
Using Aboriginal Link’s fax and mail campaign services via their comprehensive database, AFOA Canada has been pleased with the end results. We use Aboriginal Link to market our events to encourage participation whether they are for our workshops, on-line course semesters, and national conferences, etc. Aboriginal Link has also provided us with complete reports including the tracking of responses which is an excellent reporting tool.
In closing, I would recommend their services for organizations that are working on small or large scale projects that require an excellent resource like Aboriginal Link.
Yours truly,
Tamara Saulis, CAFM
Director, Finance & Administration
AFOA Canada
I have been directly involved in Strategic Staffing and Sourcing since 1996. In my current role as Recruiting Manager for Weatherford Canada, I partnered with Aboriginal Link on their Diversity Recruitment Program.
I was admittedly skeptical when Sydney Schmidt, National Account Manager first approached me with this outreach tool. At that time, I was unaware that Direct Fax is considered a ‘Best Practice’ for communications to Canadian Aboriginal Peoples.
Our Aboriginal Link Diversity Recruitment Program provides us with effective outreach into the Aboriginal segment and our responseTRAC Dashboard allows us to see the responses to our Career Postings in ‘Real Time’. With the help of Aboriginal Link, Weatherford Canada is building a reputation of being an ‘Employer of Choice’ and demonstrating our commitment to Canadian Aboriginal Peoples.
The Aboriginal Link team provides excellent customer service and support. In addition, our Account Representative, Sydney Schmidt is always available to review campaign results and make creative suggestions that assist us even further.
Aboriginal Link’s Diversity Recruitment Program has proven successful and I am happy to say that Weatherford Canada will be continuing our partnership with Aboriginal Link into the future.
Please feel free to contact me directly with any questions regarding our program experience with Aboriginal Link.
Stacey Marr
Recruiting Manager
Weatherford Canada Partnership
I wanted to write you a quick note to thank you for all of your hard work on the very successful outreach campaigns your team has developed for the Indian Residential Schools Resolution Canada (IRSRC). Your services have played an important role in making our events and communications successful. It’s clear that your database fax and mail services are an effective way of reaching Aboriginal Leadership, and the wider Aboriginal community at the grassroots level, something that is particularly difficult to do in the Canadian Aboriginal segment.
The on going positive response we receive from your campaigns demonstrates that your design team is able to produce culturally sensitive material that move people to action.
The quick turn around time and ease of placing orders makes it extremely simple to use your services.
I also wanted to thank you very much for all of the marketing reporting that you provide. The detailed breakdown of responses to our campaigns helps us to better understand where Residential School survivors reside and their preferred methods of response. Your ADTRACK Reporting has enabled us to determine that fax and phone are the preferred methods of response when compared to other methods such as mail, email, or web. The reports will also be useful when determining our overall return on investment and will provide accountability for supporting future marketing expenditures.
We are looking forward to our continued partnership with your company and would recommend your services to anyone that needs an effective means of reaching Aboriginal Peoples in Canada.
Gina Wilson,
Assistant Deputy Minister
Indian Residential Schools Resolution Canada
We just wanted to take a moment to thank you for the excellent service you have been providing Bell Conferencing the last 5 years.
Your knowledge of this market, expertise and creativeness continues to enable us to obtain an increase in visibility and customer base which make our marketing campaigns successful each time. Promoting our services with your direct fax service allows us to reach in a very short period of time the Canadian Aboriginal market coast to coast and allows us to save time and costs.
I look forward to continue our ongoing relationship and partnership.
Thanks again,
Tonie Colavita
Marketing Manager – Conferencing
Bell Conferencing
As a result of the extensive consultation you provided us, we were able to create an outreach campaign that touched 1,200 communities and organizations across Canada. Success was forthcoming, and after only one campaign we received more than 170 inquiries which can be directly attributed to your service. For a minimal cost, Aboriginal Link was able to significantly enhance the effectiveness of our communication.
Again, thank you for your excellent service, and I look forward to working with you again.
Claire Thie
Aboriginal Recruitment and Retention Program Officer
Human Resources Branch, Corporate Assignments
When the Strategic Alliance of Broadcasters “SABAR” launched our annual scholarship we thought that we would be successful in promoting the scholarship through the many connections we made in the Aboriginal community since SABAR’s inception in 2003.
As time went on, our efforts proved only one application for our scholarship. The scholarship committee, proud of the work we had done could not understand why no one was interested in the opportunity we had committed to and worked so hard to develop.
Aware of our struggles, Brenda Nadjiwan the chair of SABAR passed an email to me about Aboriginal Link. I immediately contacted Aboriginal Link and was put in touch with Sydney Schmidt who put together a proposal and thereafter we signed an agreement for Aboriginal Link to do one Direct Fax campaign.
During an introduction meeting with yourself you asked me what my expectations were with respect to the number of applicants I would like to receive. Given that I had no experience in managing a scholarship I had no expectations, but it was certainly more than one. When I posed the question to the scholarship committee we agreed that ten was a good number.
It should be no surprise to you that I am writing to acknowledge and thank Aboriginal Link for not only exceeding our expectations, but exceeding them to a degree that we could not have anticipated. We received a total of 28 applications plus numerous inquires as a result of the Direct Fax Campaign. We had to revisit our plan, extend our judging period and block additional time for interviews. All unexpected but very welcome.
Thanks to Mike, Sydney and Annette for our success. I look forward to the same results for our 2009 campaign.
Regards,
Colin Simpson
Chair
SABAR Scholarship Committee
As Managing Director, and on behalf, of The Historica-Dominion Institute, I want to thank you for your in kind contribution to the 2010 Canadian Aboriginal Writing Challenge as Media Sponsor. With your help, we were able to reach a record number of young Aboriginals writers this year, with more than 300 entries from every province and territory across Canada.
This year’s winners, Stephanie Wood of North Vancouver, and Nathan Adler of Orangeville, Ontario, were celebrated at a special event in Regina on June 15. National Chief Shawn Atleo was a special guest at the event, and spoke to the importance of the Challenge in maintaining the storytelling tradition. Author and Giller Prize Winner Joseph Boyden was our Master of Ceremonies.
Thank you again for helping us to make this year’s Challenge the most successful one yet!
We look forward to working together again on the 2010-11 Challenge.
Best regards,
Jeremy Diamond
Managing Director – National Office
The Historica-Dominion Institute
I’d like to take this opportunity to commend you and your agency on the terrific service, along with the ensuing success we have experienced through using the Aboriginal Link marketing technique.
By using Aboriginal Link to reach Aboriginal communities in our region, Portage College has introduced several new programs we feel would be of interest to this specific demographic. The targeted marketing
method allows us to reach more than 700 businesses and agencies in Aboriginal communities in our region.
For example, with the introduction of the Physical Wellness and Youth Leadership Program, we received 37 inquiries about the program. We call that a successful campaign.
I’d also like to mention the outstanding customer service we have received. As our Account Exec, you have been available when questions needed responses and last minute details needed to be
incorporated. Friendly, approachable and well‐informed, you know your market well and we have benefited from your knowledge.
Leona Geller,
Public Relations Manager
Portage College
I had the pleasure of working with Sydney Schmidt at Aboriginal Link in my capacity as Director of Marketing, Communications and Media Relations at WorldSkills Calgary 2009. Our mandate was to promote this international professional skills and trades competition to our primary target market of youth aged 17 to 25 across the country and around the world to encourage them to explore trades and technology training and careers.
We selected Aboriginal Link as a tactic to reach out to Aboriginal youth. It was a good fit for us: we were able to customize our reach into the Aboriginal community by selecting the types of businesses and organizations that most closely matched our target audience within our budget parameters. With the fax broadcast reach right across the country, we were able to touch youth in communities and areas we would not have connected with through any other means. And the comprehensive reporting options allowed us to track the interest shown in our messages.
Working with Sydney was great! I found her to be very helpful and responsive to our needs. She helped us get our message translated into French and was efficient in all her dealings with us. Her good cheer and positive can-do attitude was very much appreciated.
All in all, we had a successful experience with Aboriginal Link and I wouldn’t hesitate to consider using the service again when our target market calls for similar demographics.
Thank you.
Sue McMaster
President
QUEST Communications Inc.
I would like to take a moment to thank you and your company for the excellent services that were provided to Decima Research over the past year. These services enabled us to be successful in fulfilling the research requirements of our clients.
By using Aboriginal Link’s database, we were able to accurately survey specific segments of the Aboriginal community, which in turn increased the number of completed surveys. We would not have been as successful in these tasks without your services. Of the 1,500 surveys sent out, we received approximately 500 responses, double the industry average!
The staff at Aboriginal Link was responsive to our needs and to the tight timelines that were in place for each project. They also provided valuable advice and were flexible to meet our deadlines to ensure the success of our projects.
Thank you for all of your efforts and we look forward to the opportunity of working with you again.
Tony Coulson
Vice President, Public Affairs
Decima Research
I would like to take this opportunity to thank you for your assistance in regards to the success of our Direct Marketing campaign. Your prompt and courteous service certainly assisted us in achieving our sales goals. Sales and inquiries generated as a result of your actions was overwhelming.
Ralf Miner
Branch Manager
Business Development Bank of Canada
On behalf of the Assembly of Manitoba Chiefs, I am pleased to provide this letter of support for Aboriginal Link Advertising and Communication Services. AMC has utilized their services for events and gatherings on both regional and national levels and has benefitted greatly from this.
We are impressed with the quality and reach of their services, which gives them access to First Nation communities, affiliated organizations, and other interested groups, on a regional and national level. Using their Adtrack Response Reports, we have obtained detailed statistical reports for various event advertisements in a timely, efficient, and user-friendly manner. This type of reporting has allowed us to closely monitor our progress and goals for these events, to direct our efforts where most needed, and to ensure transparency and accountability to the communities we serve.
I highly recommend Aboriginal Link’s services to First Nations and affiliated organization across Canada; using their service will guarantee the attainment of your advertising and communication goals.
Sincerely,
Ron Evans
Grand Chief
Assembly of Manitoba Chiefs Secretariat Inc
This past fall we used the services of Aboriginal Link as part of our marketing campaign to attract students to our college. After using their services for the past six months, I would say the results have exceeded our expectations. Not only has it increased our enrollment, but it has also given us other training opportunities.
Rick Moore
Manager, Community Programs
Confederation College
Rice Financial Group began using Aboriginal Link back in 2004 to advertise our Employee Benefits program for First Nations organizations – CINUP. The fax campaign produced consistent results providing numerous leads and significant revenue dollars. Due to the successes Rice has realized as a result of the CINUP lead generation campaign we have expanded the program to include direct marketing to our current clients as well as a CINUP Scholarship campaign.
Aboriginal Link provides us with a unique and very effective direct marketing opportunity that reaches Aboriginal decision makers with a high success rate. The Aboriginal Link Fax Campaign has been a major contributor to our ongoing success of the CINUP Program. We have also engaged in a similar campaign for other Rice Products and look forward to an ongoing relationship.
Marnie Klimack
Director, CINUP Sales and Service
CINUP Employee benefis & pensions for Canada’s First Nations
Thank you for the great job you did. All the material looked great, we ended up with 125 paying delegates (131 in total). Also, the Investment challenge was a huge hit, thanks to the great look of the Turtle Island Financial Times you designed.
The planning has started for next years workshop – Blue mountain in Collingwood. Mark your calendars to call me in July or August to lay out the marketing plan for next year. With your track record of increasing the attendance, getting 160 delegates shouldn’t be a problem!
Sincerely,
Kelly Rodgers, CFA
Rodgers Investment Consulting
We have generated multiple opportunities and have been able to track the results using the responseTRAC tools that are included in your advertising services. This tracking has allowed us to monitor the ROI on our campaigns. Excellent!
Our sales have increased and our return on investment has certainly been good. As a result, we will continue to use your service on an ongoing basis.
Darcy Woodland
General Manager
Prairie Mobile Communications
I would like to personally thank your company for the outstanding services you provided for the "First Nation Buying Group Charity" and the national "CMHC First Nation Housing Expo" events I organized in August and September respectfully. Aboriginal Links’ marketing and promotional abilities enhanced both events’ attendance and participants. As a business owner I rely on outsourcing services to companies such as Aboriginal Link to make my events a success, I was particularly impressed with your database, and the diverse contacts of essential areas.
Aboriginal Link is not only exceptionally efficient, your advice and follow up was sincere, helpful and appreciated. As a Conference and Event Coordinator/Planner who requires information to reach organizations quickly, I definitely would utilize your Company again in the future, knowing full well your company provides high quality service and delivery. It gives me great pleasure to support and recommend your dynamic company Aboriginal Link, to any company, organization or person who wishes to get fast, quality service.
Jennifer Wood
Wood Conference & Event Planning
I would like to opportunity to thank you for your support in marketing our program "An Introduction to the Government of Canada". The response was very successful. I look forward to working with again the future.
Sincerely,
Jeffrey Copenace
PJC Consulting
Thank you, once again, for your assistance in promoting our first golf tournament through direct marketing. The Golf Tournament Committee met after the tournament. The tournament was a financial success. The golfers and guests enjoyed themselves. It was noted that the number of registrations and sponsorships increased as a result of the direct marketing we did through Aboriginal Link.
We look forward to working with you again on the tournament next year. Our organization will be planning more events in various locations across Canada and Aboriginal Link has demonstrated the benefits of direct marketing.
Robin Wortman
Managing Director
National Aboriginal Business Association
I wanted to let you know how pleased we are with our recent campaign. The results from our first month were fantastic! I have to mention what impressed me most about doing business with Aboriginal Link (aside from great response to our ads) was the time you were willing to spend understanding our business needs, our customers, and our products and services. That understanding was the key to a successful advertising campaign. Working with your organization has been like a partnership rather than a traditional client/vendor relationship.
Thanks for a job well done!
Bob Belanger
Strategic Business Development Manager
Aboriginal Information Systems
Advanced DataSystems Ltd.
Since the onset of our marketing efforts, the experience and results dealing with your firm have been very positive. Using your service over the past 2 years as part of our continued marketing efforts has allowed us to maintain solid growth in a saturated industry. Your Aboriginal Graphic Designers are very knowledgeable when it comes to creating advertising messages that deliver results.
We are extremely excited about future opportunities with Aboriginal Link and your team.
Mark Buleziuk
ATM Marketing Inc, President
I thought I would take a few moments to express personally to you how delighted I am with Aboriginal Link, yourself and your staff. I would like you to know the marketing campaign you have provided to me in the First Nations and my (non-First Nations) sales territory have been overwhelmingly successful. After just months sales have tripled! I have to thank-you.
Your work, time and effort put forth has been great! I would recommend you and your services to anyone who would like to make a positive impact in marketing strategies.
I look forward to our continued on going marketing campaign and Thank-you again!
Casey Vary
First Nations National Coordinator
Territory Manager
Auto Control Medical/ MediSense
The Anishinaabe Youth Achievers Project committee needed a way to get the word out that our nomination deadline was extended. We wanted something quick and simple that would grab people’s attention.
… This was a highly effective way of advertising. It went all over Treaty#3 area. I have also recommended Aboriginal Link to other organizations.
Prairie Copenace
Youth Events Coordinator
Grand Coucil Treaty #3
We saw a measurable increase in sales after our initial fax broadcast to the Aboriginal community and have been able to track sales and referrals to your program. With the completion of only two of our series of six broadcast, we are already experiencing a return on investment of approximately 5:1 on hardware. When airtime is figured into the mix, the ROI increases significantly.
I look forward to future partnerships utilizing your other databases and resources.
Karin Micheelsen
Marketing Manager
InfoSat Telecommunications
We look forward to an ongoing relationship. What has begun as an ‘Pilot’ program has turned into a mainstream program for our company. Based on the results of our first two distributions, we will be able to use your company to actually offset our internal costs of client contact.
It may surprise you to learn that our last fax program had a return of 28%, unheard of in this industry. We are excited.
Jerry Scott
Owner Manager
Travel Options/TravelPlus
